Our Story

Built by Logistics.
For Logistics.

We built DataFirst Routing because the tools that existed couldn't handle reality — ADR rules, time windows, mixed fleets, EU break laws — all at once, at scale.

15–30%

Cost Savings

Weeks

To Full Production

Millions

Routes Evaluated / Run

100%

Constraints in Scope

How It Started

The Problem We Solved

Logistics companies were juggling spreadsheets, multiple software systems, and manual calculations — all while trying to satisfy requirements no single tool could hold simultaneously.

  • ADR regulations & EU compliance

    Complex legal requirements that traditional systems simply ignored

  • Time windows & vehicle constraints

    Dozens of constraints that needed to be balanced in the same solve

  • Manual planning limits

    Human planners can hold ~7 variables in mind — solvers handle millions

The Realization

With thousands of possible route combinations, the human eye simply can't see the optimal solution. This is exactly the kind of problem modern AI was made to solve.

Just like medical imaging uses AI to detect patterns invisible to doctors, or fraud detection analyses millions of transactions in real-time — route optimization needs AI to process millions of variables and find savings humans would never discover.

So we built DataFirst Routing.

An all-in-one system that handles every constraint, at scale, in seconds.

Why Us

What Makes Us Different

Three core advantages — each one a direct answer to what legacy tools got wrong.

AI-Powered Optimization

We evaluate millions of route combinations per second to find solutions humans simply can't see. The era of cheap compute means you finally get the optimal answer — not a good-enough guess.

Proven 15–30% cost savings

Speed to Production

Custom features delivered fast — no long development cycles. When you need something specific, we implement it quickly. From pilot to full production in weeks, not months.

Weeks, not months

Measurable Results

We show you exactly how much you're saving. Clear before/after comparisons of distance, time, and cost — with the data to back it up. No black box, no guesswork.

Full transparency, every run

The Platform

Built for Real Operations

Everything in one system — desktop planning to mobile driver apps

DataFirst Logistics Routing System
Driver App

Mobile Driver App

Optimized routes pushed directly to drivers' phones. Real-time navigation, delivery status, and instant re-routing when plans change — all in one app.

  • Turn-by-turn navigation with real-time traffic
  • Delivery status updates and customer notifications
  • Instant re-routing when cancellations or delays occur
  • Direct chat between drivers and dispatchers
Driver Mobile App
Our Mission
"Give every logistics company the tools to optimize routes, reduce costs, and operate more efficiently — without the complexity."

The math behind route optimization is decades old. What changed is that we now have the compute power to actually solve it — at scale, in real time, with every constraint in scope. We built DataFirst Routing to make that accessible.

Ready to See What We Can Do?

Start a free pilot and discover how DataFirst Routing transforms your logistics operations.